RealNetworks Unveils Rinse Software in the UK to Automatically Cleanse iTunes Libraries

iTunes users in the UK can continue to enjoy expanding their digital music collections while reducing the stress and time needed to keep them in order

24 October 2011, London:  RealNetworks Ltd, the digital entertainment services company, has today launched its Rinse™ software in the UK, to detect music files with the aim of tidying users' ever-hectic iTunes® libraries. For ease of use, Rinse uniquely requires minimal user intervention so that music collections can be organised in just a few clicks.

With consumers embracing a huge uptake* in digital music, RealNetworks® has introduced Rinse as a one-time purchase** to address the need for users to save precious storage space, whilst enjoying an organised music collection.

Rinse works by connecting with Gracenote®'s widely-acclaimed music recognition and identification technology and media database. Containing more than 8 million albums and 100 million tracks this ensures that Rinse users will benefit from the largest and most up-to-date database to fix their music libraries.

The new music clean-up service detects tracks automatically, matching album art, removing duplicates and finding missing metadata. Even if a track is misspelt or unknown, it can be found using built-in audio waveform fingerprinting technology that identifies audio samples throughout the track. Users can choose to fix songs one at a time in order to see and edit the details before saving them or choose to fix songs automatically.

"According to recent estimates, the average iTunes library has 5,409 songs, which can become disorganised and difficult to navigate" said Ken Murphy, General Manager, RealNetworks Europe. "An individual's music library is a very personal investment. Rinse was designed to enhance this investment — and then to get out of the way."

Rinse is now available to download from http://www.rinsemymusic.co.uk/, where a free trial version is also available to clean up 50 songs in a user's library.

Notes to editors:

* 1000%+ increase in the value of the digital music market since 2004
** Priced at £30 for a one-time download that works with five installations

RealNetworks and Rinse are registered trademarks of RealNetworks, Inc. Gracenote is a registered trademark and Gracenote Global Media Database is a trademark of Gracenote, Inc. iTunes is a registered trademarks of Apple Inc. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.

For More Information

Mi liberty on behalf of RealNetworks
Rachael Parker / Helen Gough
+44 (0) 207 751 4444
real@miliberty.com

About Real Networks Ltd

RealNetworks creates innovative applications and services that make it easy to connect with and enjoy digital media. RealNetworks invented the streaming media category in 1995 and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type and social network. RealNetworks corporate information is located at http://www.realnetworks.com/about-us.