Tue, 07/22/2008

2008 Press Release

RealNetworks and Mattel Announce the Release of "Uno Undercover"

New game takes classic favorite to the casual space under multi-year agreement

SEATTLE — July 23, 2008  —  From Casual Connect Seattle, digital entertainment services company RealNetworks®, Inc. (NASDAQ: RNWK) and Mattel, Inc. today announced the release of "UNO Undercover™." This casual game adaptation of America's number one card game was developed as part of Real and Mattel's exclusive multi-year agreement announced at last year's Casual Connect Seattle.  Mattel and Real have since been working together to deliver some of Mattel's most recognizable games for downloadable PC and online game play throughout the world on Real's extensive distribution network.

"We are pleased to be working with Real's strong casual games development team to bring players new and dynamic ways to enjoy one of our flagship brands, UNO®." said Cynthia Neiman, vice president, digital play for Mattel, Inc.  "UNO Undercover" brings a fresh, light-hearted, engaging story element to the classic game play that will allow fans to enjoy UNO in a new way and also introduces our family-friendly brand to new players around the world."

"UNO Undercover," is an interesting twist on the classic favorite card game UNO, which was originally developed in 1971 and has since sold more than 200 million games in more than 80 countries.  This new adaptation includes a cast of appealing characters including the story's star, Felicia Blue, a retired spy and family woman of action who achieved childhood fame as an UNO prodigy. Casual gamers will help Felicia sleuth her way through the professional world of UNO, consisting of international spies and smugglers. In addition to the story mode, players can choose to play the classic game with up to three computer-controlled competitors.

"'UNO Undercover' is a fun, interactive take on a classic family favorite," said Matt Turetzky, vice president of content and non-PC platforms for Real's Games Division. "With the game's mystery storyline and an original cast of characters, this new format of UNO adds a unique contemporary twist to a true perennial powerhouse."

As a leading publisher, developer and distributor of casual games — the fastest growing category of PC games — Real was chosen by the world's largest toy and game manufacturer, Mattel, for its extensive distribution network and prominence in the industry.

"UNO Undercover" is now available for trial and purchase at RealArcade.com and GameHouse.com.  It will also be available later this Fall at leading retailers throughout North America.

For More Information:
Tiffany Dunning

Michele Sturdivant

Bailey Locke
SHIFT Communications for RealNetworks



RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody® digital music service, which delivers more than 1 billion songs per year; RealArcade®, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/company.


Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year milestone in 2007 for its ever-evolving Global Manufacturing Principles and focus on sustainable business practices. With global headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands — today and tomorrow.

UNO and associated trademarks and trade dress are owned by Mattel, Inc. © 2007 Mattel, Inc. All Rights Reserved.  SCRABBLE is a registered trademark of J.W. Spear & Sons, Limited, a subsidiary of Mattel, Inc.

RealNetworks, GameHouse, Mr. Goodliving, RealArcade, Rhapsody, RealPlayer and the Real logo are trademarks or registered trademarks of RealNetworks, Inc. or its subsidiaries.