Wed, 09/26/2007

2007 Press Releases

RealNetworks to Acquire Game Trust

Real’s Casual Games Syndication Partners Will Benefit from Game Trust’s Customizable Community and Commerce Technology Platform

SEATTLE — September 27, 2007  —  Digital entertainment services company RealNetworks®, Inc. (Nasdaq: RNWK) today announced it has entered into an agreement to acquire Game Trust, Inc, a casual game infrastructure company based in New York. Real plans to add Game Trust’s innovative community and commerce capabilities to the technology platform currently offered to Real’s games syndication partners. The transaction is expected to close early in the fourth quarter.

"Our partners want to add social networking to their sites to further engage their game players," said Harold Zeitz, senior vice president for Real’s Games Division.  "This acquisition will create enhanced consumer experiences for our partners’ offerings and for Real’s casual games players."

Real powers more than 200 casual games channels owned by popular media outlets and portal companies worldwide.

"We are very excited to join Real and push the casual games industry forward," said Adeo Ressi, CEO of Game Trust. "This agreement unites the industry’s top content, top distribution, and top technology platform. The players will ultimately benefit."

"Social networking is a critical next step for the casual games industry and for Lifetime," said Kris Soumas, vice president of Games at Lifetime, the leading network for women and a top syndication partner with Real. "We're looking forward to implementing Game Trust's technology with Real to enhance our extremely popular games section and strengthen the sense of community on"

Nielsen/NetRatings recently reported that online players of casual games are 30 percent more likely than adult Internet users overall to participate in bulletin boards and 75 percent more likely to visit a chat room to interact with friends or family.

"Social networking will be a catalyst for the next wave of casual games growth," said James Kuai, a research analyst at Parks Associates.  "This new partnership demonstrates how industry leaders like RealNetworks are capitalizing on the growing popularity of social networking and community to provide a richer experience for casual games audiences."

Game Trust’s Game Frame platform is the industry-leading software platform for community, affinity, and commerce models in online casual games. Game Trust syndicates the platform to leading media companies around the world. Real will continue to support and strengthen these partnerships.

For More Information:
Audrey Craipain
SHIFT for RealNetworks
+00 (1) 415-374-0715

Carol Rogalski
+00 (1) 206-892-6780


RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone.  Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including:  RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody® digital music service, which delivers more than 1 billion songs per year; RealArcade®, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at


Game Trust ( has developed the platform of choice for online casual games and community, licensed by MiniClip, Liberty Media, Slingo, and other major media and casual game portals. As consumers have demanded more from interactive entertainment, Game Trust has responded with advances in community, interactive game play, social networking, affinity, online profiles and usage reporting. The fourth generation Game Frame platform has been customized to meet the scale and branding needs of partners worldwide, and supports the addition of game content through easy to use tools. The Company is venture backed with offices in New York and Denmark.

This press release contains forward-looking statements that involve risks and uncertainties, including statements relating to the integration of Game Trust’s technology with Real’s offerings, the adoption by consumers and Real’s partners of service enhancements enabled by Game Trust’s technology platform, support and expansion of services to be offered to Game Trust’s existing partners and Real’s game development partners, and the growth of casual gaming. Actual results may differ materially from the results predicted. Factors that could cause actual results to differ from the results predicted include: the risk that RealNetworks may not successfully integrate Game Trust’s technology with its existing casual games services following the closing of the acquisition; development and consumer acceptance of casual games online generally and Real’s services in particular because these are relatively new and unproven business models and markets; risks associated with acquisitions generally, and the acquisition of Game Trust in particular, including the risks of personnel integration and unknown liabilities; competitive risks, including competing technologies, products and services; and risks associated with the introduction of new products and services. More information about potential risk factors that could affect RealNetworks' business and financial results is included in RealNetworks' annual report on Form 10-K for the most recent year ended December 31, and its quarterly reports on Form 10-Q and from time to time in other reports filed by RealNetworks with the Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements or information, which are in effect as of their respective dates.